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The Confederation of Indian Industry (CII) is organizing Brand Summit 2010, the fifth edition of the successful series from 19-20 February 2010 at Hotel Taj West End, Bangalore.

The theme of this year's Summit is "Marketing Disruption : In the era of discontinuity, how to build Brands". The theme was chosen because marketing disruption is taking place at three interconnected levels - emergence of new media, creation of new customers and advancement of technology.

The Summit is supported by Advertising Agencies Association of India (AAAI); Indian Broadcasters Foundation (IBF) ; Indian Newspaper Society (INS) ; Indian Society of Advertisers (ISA) and International Advertising Association - India Chapter (IAA).

Following are the key areas the Summit would focus on:

- Disruption by the New Age Customer
- Disruption by Rise of New Media
- Disruption by Technological Advances
- End of Television and Advertising as we know them
- Co-Creation of Products, Commercial Content & Enhanced Consumer Experience
- Engaging with Consumer through Celebrities
- Enhancing Shareholders Value

Mr Adi Godrej, Chairman, Godrej Group will deliver the Keynote Address. Other key confirmed speakers at the summit include :

- Mr Peter Shankman, Founder & CEO, The Geek Factory, Inc. USA
- Mr Andrew Robertson, President & CEO, BBDO Worldwide, USA
- Mr Rahul Welde, Vice President, Media Services, Asia AMET, Unilever, Singapore
- Mr Jonathan Howlett, Director Airtime Sales, BBC World, UK
- Mr Deepak Srinivasan, VP of Corp & Business Development, Ankeena Networks
- Dr Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services
- Ms Punita Lal, Executive Director (Marketing), PepsiCo India
- Mr Rohit Bhargava, SVP Strategy & Marketing, Ogilvy 360 Digital Influence, USA
- Mr Tim Love, Chairman & CEO, Asia Pacific India Middle East Africa (APIMA), Omnicom Group Inc.